Agency profile
97 Switch
97 Switch is a boutique digital agency with its original home base in Chicago and a second office in Portland, specializing in strategy-led web design, SEO, and digital marketing. Notably, it has moved early on answer-engine and AI search optimization, listing it among core service areas.
Where it fits
97 Switch fits businesses that want a boutique partner for strategy-led web design, SEO, and digital marketing, including AI search optimization, without a large-agency structure.
It appears on the Best Marketing Agencies in Chicago, Best Advertising Agencies in Chicago, Best Digital Marketing Agencies in Chicago, and Best SEO Companies in Chicago pages of this index.
- Services
- Web design, Digital strategy, SEO, AI search optimization, Branding, Digital marketing
- Industries
- Hospitality, Professional services, Financial services, Real estate
- Website
- https://www.97switch.com
- Index score
- 73/100
Strengths
Boutique senior attention — the people who scope the work do the work — with a hospitality and professional-services roster and early, public investment in AI search visibility. Strong published review footprint for its size.
Considerations
Deliberately small: a fit for businesses that value direct senior access over large-team capacity, less so for programs needing high-volume production across many channels at once.
Verification sources
97switch.com (services incl. AI search optimization, locations); linkedin.com/company/97-switch (size, HQ) — verified Sept 2026
How this profile was built: facts in this profile were verified against the sources on file for this record in September 2026. Corrections: use the contact page.